While Director of Business Development at Nantahala Outdoor Center, Greg founded a non-profit; The Asheville Mountain Center. A centerpiece of that organization was the development of an event to promote and celebrate Asheville fabulous outdoor recreation assets including many great whitewater rivers, exciting climbing crags, miles of mountain biking trails and a great community of outdoor businesses and organizations. The first and subsequent event was a collaboration of Asheville’s outdoor recreation community, organizations and businesses. Now in its 16th year, the festival continues to celebrate Asheville’s amazing outdoor culture and draws thousands to the area. Mountain Sports Festival